-Kelli
Hey there! I’m Kelli, a Pinterest marketing expert for wedding professionals - and I’m so glad you’re here.
Pinterest. Blogging. A never-ending to-do list. Sound familiar? You’re not alone.
I’ve been there.
After 18 years in the wedding industry (including 5 years running my own floral design studio), I know firsthand how hard it is to market yourself while actually serving clients. I went from floral designer to marketing expert because I know what it’s like to wear all the hats - between juggling timelines, maintaining relationships with brides and vendors, staying on top of the inbox, and creating beautiful weddings - finding time to create strategic content? Nearly impossible.
That’s exactly why I started this business.
Now, I help wedding pros like you turn past weddings, knowledge, and expertise into marketing that actually drives results. No more feeling it's like another full-time job. With Pinterest marketing and strategic blog content, I help you increase visibility and drive website traffic so your best work isn't sitting in a forgotten folder (without the constant “What do I even post?” stress).
I believe in intentional marketing, creative storytelling, and strategies that work for you - not the other way around.
Your content deserves to be seen - and work just as hard as you do. Let’s make it happen.
Meet your new behind the scenes bestie
Pinterest Marketing Expert
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Blending Creativity, Strategy, and Nearly Two Decades of Experience
With nearly 20 years in the wedding industry, I’ve learned how creativity and strategy go hand in hand. I spent five years running my own wedding floral design business before transitioning into marketing full-time - blogging, pinning, and testing what actually drives results. Over the years, I’ve seen firsthand how powerful Pinterest and blogging can be when done strategically. I continually invest in advanced education on SEO, Pinterest marketing, and content strategy to stay ahead of what’s working now. Having spent my career in the fast-paced, emotional world of weddings, I understand what it takes for creative businesses to truly stand out online.
My story starts long before Pinterest. I grew up all over Texas, thanks to my dad’s job with Texas Parks and Wildlife. My childhood was spent hiking trails, watching sunsets, and breathing in that campfire air - an early spark for my love of creativity and design. It shaped who I am today.
After graduating from Texas A&M with a degree in Horticulture and a minor in Business, I set my sights on the wedding industry. A few years in, I took the leap and started my own floral design business, Sweetwater Stems. Running my own business was one of the most exciting (and challenging) chapters of my life - teaching me everything about design, strategy, and the balancing act of being a creative entrepreneur.
I have always had big dreams
From Floral Designer to Pinterest Marketing Expert
I’m married to my husband, Joel - a firefighter who keeps life exciting (and always has the best stories). Our life together has been anything but “normal” - we met on a cruise, got married seven months later, and haven’t looked back since.
When I’m not deep in Pinterest strategy, writing blogs, or helping clients grow their visibility, you’ll find me at CrossFit, reading with a cup of tea on the porch watching the sun come up, wandering the plant aisles at Home Depot, or dreaming up new Christmas décor ideas (it’s truly my favorite time of year).
Want to connect? Let’s chat.
Life beyond the laptop
Let's make it happen.
Less stress, more visibility.
Your content deserves to be seen.
