Kel

Hey there! I’m Kelli, and I’m so glad you’re here.
Pinterest. Blogging. A never-ending to-do list. Sound familiar? You’re not alone.

I’ve been there.

After 18 years in the wedding industry (including 5 years running my own floral design studio), I know firsthand how hard it is to market yourself while actually serving clients. I went from floral designer to marketing expert because I know what it’s like to wear all the hats - between juggling timelines, maintaining relationships with brides and vendors, staying on top of the inbox, and creating beautiful weddings - finding time to create strategic content? Nearly impossible.

That’s exactly why I started this business.

Now, I help wedding pros like you turn past weddings, knowledge, and expertise into marketing that actually drives results. No more feeling it's like another full-time job. With Pinterest marketing and strategic blog content, I help you increase visibility and drive website traffic so your best work isn't sitting in a forgotten folder (without the constant “What do I even post?” stress).

I believe in intentional marketing, creative storytelling, and strategies that work for you - not the other way around.

Your content deserves to be seen - and work just as hard as you do. Let’s make it happen.

Meet your new marketing bestie

I grew up all over Texas, thanks to my dad’s job with Texas Parks and Wildlife. My childhood was spent hiking trails, watching sunsets, and breathing in that campfire air - an early spark for my love of creativity and design. It shaped who I am today.

After graduating from Texas A&M with a degree in Horticulture and a minor in Business, I set my sights on the wedding industry. A few years in, I took the leap and started my own floral design business, Sweetwater Stems. Running my own business was one of the most exciting (and challenging) chapters of my life - teaching me everything about design, strategy, and the balancing act of being a creative entrepreneur.

I’m married to my husband, Joel - a firefighter who keeps life exciting (and always has the best stories). Our life together has been anything but “normal” (we met on a cruise, got married 7 months later, and haven’t looked back!).

When I’m not deep in marketing strategy, you’ll find me at CrossFit, baking something sweet, keeping up with projects on the property, or hiking a trail with Joel.

Want to connect? Let's chat.