The details that are easy to overlook
From clear calls to action to simple changes that make your website easier for couples and Google to understand.
A homepage layout that makes sense
What visitors should see first, where your best work should go, and how to guide them toward the next step.
The pages your website actually needs
And what each one should be doing for your business
what you'll find in the blueprint
A pretty website is great, but if couples can’t quickly figure out what you do, where to go next, or whether you’re the right fit, it’s not doing its job.
The Wedding Pro Website Blueprint walks you through the pieces that actually matter so you can look at your own site with fresh eyes and know what needs your attention.
Your website should make it easy for the right couples to
choose you.
What's inside
Your website should make it easy for the right couples to understand what you do, love what they see, and know exactly what to do next.
I know what it’s like to spend all day creating for your clients, only to remember your own website and marketing are still sitting there waiting for you. I’ve been there.
I spent 20 years in the wedding industry and eventually ran my own floral studio in one of the most competitive wedding markets in the country. I was the one keeping up with the website, writing the blogs, trying to show up on Pinterest, serving my clients, answering emails. All of it.
And that’s a big part of why I do what I do now. I know the wedding industry from both sides, and I know how much your website matters when a couple is deciding whether you’re the one they want to reach out to.
That’s why I created this blueprint, to give you a clear place to start and help you see what your website actually needs.
I'm Kelli.
Website Designer. SEO Strategist. Former Wedding Florist.
the creative
